Sales Lead Europe & UK

At TreasurUp, we’re redefining how banks serve their business clients. Our embedded digital banking solutions enable banks to offer faster, smarter, and more personalized services.

TreasurUp is a leading Dutch fintech company, providing innovative online business banking platforms to major banks around the world. Our white-labeled web and mobile solutions—focused on Financial Markets and Transaction Banking—are designed specifically for Commercial Banking and Large Corporate segments.

We take pride in delivering extensive customization, seamless implementation, and exceptional service for every bank we work with.

Join us in transforming the future of banking.

As Sales Lead Europe, you’ll play a key role in driving TreasurUp’s growth across the continent. You’ll lead the charge in building strategic relationships with banks, turning opportunities into long-term partnerships, and expanding our presence in European markets.

What You’ll Do

• Prospecting & Outreach
  Identify and engage potential banking clients. Connect with key stakeholders through impactful and personalized pitches.
• Relationship Management
  Develop and maintain strong relationships with prospective clients through regular meetings, innovation sharing, and consistent engagement.
• Pipeline Development & Conversion
  Guide prospects from initial interest through to signed partnerships, navigating complex decision-making processes.
• Workshops & Discovery
  Facilitate workshops to explore commercial fit, technical feasibility, and regulatory requirements with each bank.
• RFI/RFP Ownership
  Manage RFI and RFP processes end-to-end, aligning responses with both business goals and client needs.
• Sales Leadership
  Contribute to building and refining the sales approach, with the potential to grow into a team leadership role.
• Marketing & Thought Leadership
  Attend industry events and contribute to TreasurUp’s visibility through content for social media and other channels.

Expected Impact (First 12–15 Months)

• Sign at least one new banking contract
• Generate defined annual recurring revenue starting in year two
• Build and maintain a strong pipeline for ongoing growth

• A master’s degree or equivalent experience, showing strong analytical and conceptual thinking
• In-depth knowledge of Transaction Banking, Financial Markets, or Commercial/Corporate Bankin
• 8+ years of experience in enterprise software or SaaS sales to financial institutions
• A well-established network within the banking and financial services industry
• A proven ability to translate client objectives into actionable sales strategies
• A problem-solving mindset and a passion for helping clients succeed

• An opportunity to work at a fast-growing international fintech with global ambitions
• A competitive compensation package, including performance-based incentives
• Flexible work setup, with 2 core days per week in our Utrecht office and regular travel
• High level of autonomy in driving your region’s sales and marketing strategy
• A supportive and innovative team culture that values initiative and results
• Significant career growth opportunities, including a potential path to VP Global Sales